Who we are

Jan Gooding

Brand Reputation Specialist. Leadership Coach

Talk to Jan about: brands, marketing strategy, inclusive leadership, societal and workplace culture change.

Jan has enjoyed a marketing career working with blue-chip corporates including BT, British Gas, Diageo and Unilever and, latterly, as Group Brand Director at Aviva. In her final role at Aviva, as its first Global Inclusion Director, Jan was responsible for introducing the ground-breaking policy of equal parental leave. She is currently the Chair of LGBT equality charity Stonewall; Chair of PAMCo, the governing body for audience measurement for the published media industry; and President of the Market Research Society, the world’s leading research association. Jan joined Jericho Chambers in 2019 and is focussed on Reputation, Trustworthiness and Good Work.