“Jericho helped us dramatically shift our narrative, the way we tell our story and the people we talk to. Theirs is a refreshing and radically different take on traditional approaches to corporate reputation, issues management, leadership and communications”
David Brown, CEO, Go-Ahead Group plc
Jericho was founded in 2013 by Robert Phillips as a radical alternative to what he believed were failing models of public engagement.
Robert was previously EMEA CEO of Edelman, the world’s largest Public Relations firm, and Global Chair of its Public Engagement & Future Strategies group. The operating principles for Jericho programmes (activism, participation, accountability, dissent) were outlined in his 2015 book Trust Me, PR is Dead, which also served as a call for activist corporate leadership on matters of pivotal societal importance and responsible business.
The COVID pandemic, Build Back Better and the Black Lives Matter movement have brought many of the issues that led to the creation of Jericho, to the forefront of responsible business thinking once again. Jericho remains committed to a better society and the common good –an ambition it asks its clients to share.
At its heart, Jericho works on challenging public policy issues, often in highly regulated sectors.
The team co-designs a programme with a trusted group of contributors, preferably with dissenting views; builds, convenes and curates a dedicated influencer community that includes participants from across the spectrum of business, government and civil society, combining expert views with those with lived experience; captures content from this community, bringing new ideas to life; and then consolidates this into concrete recommendations to go forward to decision-makers, policymakers and politicians, nationally and/ or globally. Increasingly, Jericho is supporting pilot programmes that bring the thinking to actionable life.
Importantly, there is also an internal dimension to Jericho’s work: the client’s own organisation and leadership must be integral to the process. The Jericho team is equally happy working in the UK and/ or across multiple geographies.
Team Jericho likes to think that greater trustworthiness is the result of everything we do, especially among the peer-to-peer communities and networks that we build and curate. That’s because we have always recognised “trust” as an outcome, not a message. It’s what you do, not what you say, that counts.