The Future of Purpose Led Business

In partnership with Blueprint for Better Business and Jericho, The Future of Purpose-Led Business initiative aims to examine how purpose-driven business practices are evolving in the UK and beyond. It seeks to understand how those working in this field perceive recent developments, unpack the complex debate surrounding “woke capitalism,” and identify practical ways for businesses to drive meaningful, positive change in today’s world.

This moment offers a unique opportunity to reassess approaches to purpose and refine strategies for greater impact. The programme aims to gather a diverse range of views, drawing on real-world examples and lessons learned, to better understand what has succeeded and where challenges remain. The insights generated will help organisations strengthen their purpose-driven agendas, offering clear recommendations on language, actions, and approaches that can deliver results.

If you would like to get involved or for further information, please contact:
Becky Holloway, Programme Director