The Crowded Space of Trust

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The ‘t’ word has been used and abused, almost to the point of exhaustion. The “great crisis” has accelerated the abuse, as companies and brands rush in where the truly trusted correctly fear to tread.

The latest from Lloyds Bank says it all – monolithic advertising (with its attempt at subliminal trust messages) announcing that it will “work hard to create a trusted bank for Britain’. More words. More promises.

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Originally posted on Green Mondays Opinion

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