As world leaders and the “great & good” of business head to the World Economic Forum in Davos, Robert Phillips challenges prevailing narratives around trust and suggests a determined focus on the climate emergency and tech. disruption over the hyperbole surrounding “trust” and “purpose”. Above all, leaders should concentrate businesses & systems on what they can change, in a very practical way, for the better – on customer service, value, pay, reward and wellbeing. Article for Management Today; includes new research findings from Jericho’s Trust Delusion project.
