Marketing Week Meets: Jan Gooding

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“I believe very strongly that every individual can make a hell of a difference. I’ve always felt that, my whole life. I felt whatever I could do in my sphere of influence I was always going to try and do it”

In her recent podcast interview for Marketing Week with editor Russell Parsons, Jericho Partner Jan Gooding, discusses among other things; how her skills as a marketer helped her become an “accidental activist”; her “career limiting” inability to stand by and keep quiet on issues; the “shameful” sexism and racism she saw in 80s ad land; the “obsession” with digital tools of questionable effectiveness; and why markers have a responsibility to help drive societal change.

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