The Trust Delusion: Episode Two
Honesty. Competence. Shared Purpose. Shared Value.
Welcome to the second in the series of The Trust Delusion podcasts. The project, running across 2020, explores how businesses can earn trust authentically and legitimately - busting many myths (and exposing some dodgy data) along the way. Added context, poignancy and urgency is provided by the COVID-19 crisis and the tumultuous impact on business, politics and personal lives.
In this episode, hosted by award-winning journalist and Jericho Partner, Matthew Gwyther, listen to:
Bestselling author, Margaret Heffernan, who blazed a trail with her books Wilful Blindness and, more recently, Uncharted: How to Map the Future Together – with its prescient insights into pandemics and crisis preparedness – with a cry for competence as a cornerstone of trust:
"I would much rather be operated on by a competent heart surgeon, than one who is good at marketing".
Costcutter Supermarkets Group Chief Executive, Darcy Wilson-Rymer, whose national grocery chain of over 2,000 shops is on the retail frontline of the Coronavirus pandemic:
"We don’t know where the chips are going to fall post-crisis but when they do fall, business is very good at picking it up, finding the opportunity and running with it - and that will effectively create a new normal for trust."
Jane McCormick, Global Head of Tax & Legal Services at KPMG – where auditors, accountants and advisors have been in the bullseye of the trust storm in recent years:
"We’re now seeing a lot more collaboration between groups – this isn’t government vs. business. It’s government with business and civil society working together. Groups that have been somewhat polarised having a shared purpose and coming together".
Professor Veronica Hope-Hailey, University of Bath and former Dean of the School of Management, one of the world’s foremost authorities on trust data and trustworthy behaviour – why honesty must trump hyperbole, especially from those business leaders living in “the la la land of always sunny uplands":
“Leadership has become a scripted performance art, poorly excused by an obsession with increasing returns and shareholder value”.
You can read more about The Trust Delusion project here. Tune-in to the first episode in the series. And catch-up on Jericho’s thinking on the Holy Trinity of Trust, Purpose and Engagement.
If you would like to find out more and/ or work with Jericho, please get in touch.
Robert PhillipsApril 20 2020
