A fashionista friend let me into the secret about Winser: “For great workwear, they’re really the best.” After a spell hopelessly googling Windsor, I gave up in frustration. Fortunately another friend spelled it out for me: Winser, not Windsor. Ahh.
Winser London is owned and run by Kim Winser OBE, formerly of the Marks and Spencer board who previously ran Pringle of Scotland and Aquascutum and was chairman of Agent Provocateur – all well-known brands aimed at the kind of price range synonymous with quality and aspiration.
When she was considering her next challenge, Winser looked at buying a heritage brand before she started her own company.
What she quickly found was a complete lack of focus on customers appeared to have gripped many brands. Even some small brands had, she says, completely lost touch.