Davos and dinosaurs, fools and marauders, new clues and chaos

by .
Originally published in International Business Times

Shortly before Christmas, I found myself in a BBC Radio 4 studio, discussing the relationship between journalism and PR. The subject was a new pamphlet by the FT’s John Lloyd, who directs the Reuters Institute for the study of journalism at Oxford.

I remain puzzled as to why Lloyd’s publication has any relevance today. It is a decade beyond its sell-by date. It smacks of a tired re-run of arguments that proliferated at the turn of the century, as writers and media owners struggled to understand the disruption of citizen journalism and the internet.

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