Opinions

Brief in haste, repent at leisure

by .

“I worry that intellectual rigour, and the time needed to think, has become unfashionable”

Jan Gooding writes about her concern that intellectual rigour, and the time needed to think, has become unfashionable. Spending time and money questioning the brief leads to better defined objectives, and subsequently stronger execution and fewer marketplace regrets.

Please read the full article here.


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