At a time when trust continues to decline, it is odd that to find that it is being suggested that brands, through their advertising, can change the world. And some quite odd ads are being made as a result.
In this article, originally written to appear in Mediatel, Jan Gooding explores the important role to be played by CEO’s to lead the change in the world people want to see.
Using her experience at Aviva as an example, she asserts that it is companies with a purpose beyond simply making a profit, with well-defined company values, that will be committed to building a better society and the common good.
To read the full article please click here.