Project Sunlight and the journey to intrinsic values

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This autumn has seen a veritable flurry of major companies launching brand-sustainability campaigns. P&G, for many years seen as trailing Unilever in the sustainability space, has just brought out its own version of the famous Unilever Sustainable Living Plan (SLP). And now L-Oreal has launched Sharing Beauty with All that seems to have many similarities with Unilever’s Dove Real Beauty campaign as well as many features of the SLP. But, as if they can sense that P&G and L’Oreal are snapping at their heals, Unilever has again upped the ante with their innovative Project Sunlight platform.

Originally posted on The Huffington Post – Read more…

..and available to download as a Jericho Chambers pamphlet here

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