PR Is Dead. Public Leadership Is The Future.

by .

There has long been a debate about whether Public Relations needs re-branding, not least to escape the ugly moniker of “spin” and to make it fit-for-purpose in the Social Digital age. PR is of course the brainchild of Edward Bernays, born in an age of institutional authority, inter-mediation and “media relations” – all of which now border on the irrelevant.

This article was originally published in PR Week and on Read more…

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