There has long been a debate about whether Public Relations needs re-branding, not least to escape the ugly moniker of “spin” and to make it fit-for-purpose in the Social Digital age. PR is of course the brainchild of Edward Bernays, born in an age of institutional authority, inter-mediation and “media relations” – all of which now border on the irrelevant.
This article was originally published in PR Week and on PRWeek.com. Read more…
