Marketers are missing a trick by trying to sell mums pastel scarves and scented drawer liners. Today’s mums are more likely to have popped a few pills and drunk plenty of cider.
Mumsnet and Saatchi & Saatchi have done some research into marketing to mums. Shockingly it shows that, despite giving birth, some women swear, talk about sex and dislike being defined as ‘just as a mum’.
This article first appeared on Management Today.co.uk. Read the full post…
