“Mum” Drinks, Swears and Has Sex: Why So Much Marketing To Mums Is Missing The Mark

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Marketers are missing a trick by trying to sell mums pastel scarves and scented drawer liners. Today’s mums are more likely to have popped a few pills and drunk plenty of cider.

Mumsnet and Saatchi & Saatchi have done some research into marketing to mums. Shockingly it shows that, despite giving birth, some women swear, talk about sex and dislike being defined as ‘just as a mum’.

This article first appeared on Management Read the full post…

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