Brand PR: a failure to modernise

by .

I have spent the best part of the past 25 years arguing that advertising is over and that PR’s time has come. Now, I am not so sure.

I remain deeply sceptical on the relevance and core purpose of advertising (on which more another time) but I’m increasingly convinced that PR is unlikely to ever take its long-coveted seat at the boardroom table.

Published in Campaign – Read more…

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