Small revolution, big outcome
by Roo Mackie
on 30th April 2015
The daily commute – a trial sent to ruin the day before it starts. Take the Tube for example....
Read more
Brands
Brands frequently fail to exploit fully their business value – which is where Roo comes in. Her expertise is in understanding consumers, and pinpointing brand development needs and opportunities. She is Head of Strategy at High50, a business focused on changing the perception of being 50+ and commercialising brands aimed at a 50+ audience. She has led brand development projects with SMA, Quilted Northern & Virgin Holidays, and has managed global consumer insight studies for Procter & Gamble and Unilever among others. She is also a consultant for the Eve Appeal cancer charity.
Email: roo.mackie@jerichochambers.com
Phone: +44 (0)790 055 5737
by Roo Mackie
on 30th April 2015
The daily commute – a trial sent to ruin the day before it starts. Take the Tube for example....
Read more