Who we are

Roo Mackie

Roo Mackie

Brands

Brands frequently fail to exploit fully their business value – which is where Roo comes in. Her expertise is in understanding consumers, and pinpointing brand development needs and opportunities. She is Head of Strategy at High50, a business focused on changing the perception of being 50+ and commercialising brands aimed at a 50+ audience. She has led brand development projects with SMA, Quilted Northern & Virgin Holidays, and has managed global consumer insight studies for Procter & Gamble and Unilever among others. She is also a consultant for the Eve Appeal cancer charity.

Contact Roo

Email: roo.mackie@jerichochambers.com

Phone: +44 (0)790 055 5737


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