Opinions

Trust is not a message, it’s an outcome: the lesson for leaders from a defector from PR

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Originally published in Vogel Wakefield blog

In Trust Me, PR is Dead, Robert Phillips has ostensibly written a book on the bankruptcy of public relations. It’s more interesting, though, as an insider’s guide to the bankruptcy of much corporate leadership – and, more importantly, a cogent call to arms for leadership that can inspire trust. I say “call to arms” since this is not a manual for leaders of the kind that sells at airport bookstands. It’s more a citizens’ manifesto – stirring us from neoliberal slumber so that we may realise our distributed leadership and haul conventional corporate leaders into the service of a fairer form of capitalism. It’s a foretaste of how leadership must surely evolve to meet the challenges of our more transparent, networked society and the expectations of the Millennial generation who will soon inherit the workforce.

 

Read the full article here, on the Vogel Wakefield blog


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