Shortly before Christmas, I found myself in a BBC Radio 4 studio, discussing the relationship between journalism and PR. The subject was a new pamphlet by the FT’s John Lloyd, who directs the Reuters Institute for the study of journalism at Oxford.
I remain puzzled as to why Lloyd’s publication has any relevance today. It is a decade beyond its sell-by date. It smacks of a tired re-run of arguments that proliferated at the turn of the century, as writers and media owners struggled to understand the disruption of citizen journalism and the internet.