We’re not failing to communicate climate change; we’re failing to communicate what to do about it and to get people to buy into the necessary radical action.
We need progressive policy and comms – communicating through what we do, not what we say we do. This must be combined with a narrative built from the bottom up.
Many of us accept climate change is serious and man-made but aren’t acting. We see it as ‘too big, too ugly, too scary’, according to Futerra, and expect governments to lead change.